MGM MACAU

Tribe Engage

CAMPAIGN DETAILS

Campaign Stats.

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DELIVERY RATE
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OPEN RATE
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COMPLETION RATE

THE BRIEF

When gamblers visit Macau they have the choice of playing at over 40 casinos. To entice players to come to MGM, MGM sent Tribe messages to members of the Golden Lion Club in over 30 countries (mostly in China) offering them the chance to play for instant prizes redeemable only by visiting the casino. Prizes included table game credit, accommodation and restaurant vouchers. The results of three separate promotions are aggregated into the results.

WHAT WE DID

Tribe delivered an extremely compelling, gamified campaign which delivered engagement rates that MGM had never seen before. Tribe successfully drove users back to MGM locations, achieving the overall campaign objective.

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“This is a very solid start and we are delighted with the engagement rate and results. Because of the depth with which we have been able to integrate Tribe into our CRM, we will be able to tailor value that will enhance each player’s experience at MGM Macau. The technology is easy to use, straight forward to integrate with our CRM and should allow us to rapidly execute sophisticated, targeted and effective promotions.”
Michael Jensen
Executive Director Casino Marketing, MGM Macau
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