Gold Coast Titans

Tribe Engage

CAMPAIGN DETAILS

Campaign Results

Objective: To re-engage former Titans members who had not renewed their membership.

 

% of former members who responded instantly.

The Campaign

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THE BRIEF

Objective: To re-engage former Titans members who had not renewed their membership.

The goal of this campaign was to take a list of fans who had not renewed their memberships, and make them a compelling offer so they would become part of the Titans Membership base once again.

We worked with the Titans staff to create compelling offers which would grab attention and achieve the objective.

EXECUTION

There was a great opportunity with the Titans to make a unique offer to the list of former members – something they were sure to enjoy as Titans fans.  The Titans agreed to offer a Suite Upgrade for 12 people at an upcoming home game as the main prize, with all others receiving a free Titans Member polo shirt.

The Tribe campaign resulted in 32% of all people on the list calling the Titans immediately or requesting a call back from the Titans sales team to start their new membership and claim their prize.

Campaign Stats

% of messages delivered
% Opened
% completed